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October 7, 2026
Quick question. When did you last leave a WhatsApp on read for three days? (Don’t answer that. I’ve seen your group chats.) Now open WhatsApp and look at your chat list. Go on, I’ll wait. There’s your mum, with a four-minute voice note. The group chat, 212 unread, because someone got engaged and someone else […]
October 4, 2026
I’m going to say something that’s going to annoy a lot of marketing agencies. Your funnel is probably three stages too short and one stage too pushy. Most of what gets sold to business owners as a “funnel” is a website, an Instagram grid, and a prayer. Traffic goes in one end, everyone crosses their […]
July 19, 2026
Okay, let’s talk about the thing everyone name-drops, and almost nobody actually explains: Instagram SEO. If you’re posting content into the void and hoping the right people find it, this is the post that changes that. Grab a coffee, this one’s a proper deep-dive. (Side note: I say “grab a coffee” and I genuinely mean […]
July 7, 2026
Quick question: When was the last time you actually scrolled past an AI-generated answer to click through to a website? Yeah. Thought so. Search as we know it is currently going through a massive reshuffling, and it’s changing right before our eyes. More than ever before, users are turning away from traditional articles and opting […]
Quick question. When did you last leave a WhatsApp on read for three days? (Don’t answer that. I’ve seen your group chats.) Now open WhatsApp and look at your chat list. Go on, I’ll wait. There’s your mum, with a four-minute voice note. The group chat, 212 unread, because someone got engaged and someone else […]
October 7, 2026
Okay, let’s talk about the thing everyone name-drops, and almost nobody actually explains: Instagram SEO. If you’re posting content into the void and hoping the right people find it, this is the post that changes that. Grab a coffee, this one’s a proper deep-dive. (Side note: I say “grab a coffee” and I genuinely mean […]
July 19, 2026
With the introduction of social media and its heavy influence on consumer behaviour, it has completely flipped the script on marketing strategies. Gone are the days of print ads, TV commercials, and direct mail. Social media is now the new “it girl”. Platforms like Facebook, Instagram, and LinkedIn have brought about a new era of […]
February 25, 2024
Social media is an incredible tool for businesses to boost their online presence. It’s practically free with a low barrier to entry making it the go-to marketing channel. However, while it’s an incredible tool to connect with your audience, there are many pitfalls that you may encounter. In this blog I’m here to talk about […]
December 3, 2023
LinkedIn is a multi-purpose social media for businesses, offering a range of opportunities where you can form genuine connections with professionals.
