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October 7, 2026
Quick question. When did you last leave a WhatsApp on read for three days? (Don’t answer that. I’ve seen your group chats.) Now open WhatsApp and look at your chat list. Go on, I’ll wait. There’s your mum, with a four-minute voice note. The group chat, 212 unread, because someone got engaged and someone else […]
October 4, 2026
I’m going to say something that’s going to annoy a lot of marketing agencies. Your funnel is probably three stages too short and one stage too pushy. Most of what gets sold to business owners as a “funnel” is a website, an Instagram grid, and a prayer. Traffic goes in one end, everyone crosses their […]
July 19, 2026
Okay, let’s talk about the thing everyone name-drops, and almost nobody actually explains: Instagram SEO. If you’re posting content into the void and hoping the right people find it, this is the post that changes that. Grab a coffee, this one’s a proper deep-dive. (Side note: I say “grab a coffee” and I genuinely mean […]
July 7, 2026
Quick question: When was the last time you actually scrolled past an AI-generated answer to click through to a website? Yeah. Thought so. Search as we know it is currently going through a massive reshuffling, and it’s changing right before our eyes. More than ever before, users are turning away from traditional articles and opting […]
Okay, let’s talk about the thing everyone name-drops, and almost nobody actually explains: Instagram SEO. If you’re posting content into the void and hoping the right people find it, this is the post that changes that. Grab a coffee, this one’s a proper deep-dive. (Side note: I say “grab a coffee” and I genuinely mean […]
July 19, 2026
Quick question: When was the last time you actually scrolled past an AI-generated answer to click through to a website? Yeah. Thought so. Search as we know it is currently going through a massive reshuffling, and it’s changing right before our eyes. More than ever before, users are turning away from traditional articles and opting […]
July 7, 2026
When it comes to discussions about SEO, Google takes centre stage in most conversations. Many marketers and businesses are hungry for that top spot in Google search engine results pages (SERPs), often forgetting about its fellow runner-up, Bing! While it doesn’t come close to the search engine giant, Google, users have been showing Bing its […]
February 18, 2024
Marketers often prioritise adding new content to their websites, believing that constantly churning out new content is the way to better marketing. However, that might not always be the case. The ultimate content marketing strategy isn’t solely centred around creating the next best content; it’s also about leveraging what you’ve already got. As it turns […]
December 12, 2023
Readability is an important factor of SEO that people often ignore. It is a measure of how readable your content is to users. If your content is hard to read and gets people’s heads scratching, search engines may not be too keen on giving it a high rank in search results. On the flip side, […]
December 4, 2023
Single-page websites. A content marketer’s worst nightmare. Single-page websites have grown in popularity among small, local businesses. They offer that sleek and streamlined look that many business owners love while keeping costs low. The best part is you can create these websites all by yourself. With a quick YouTube search, you’ve got a ready-to-publish website […]
December 2, 2023
Site speed can make or break your online presence and shouldn’t be neglected. It’s one of the reasons why many businesses lose customers, money, and reputation.
November 24, 2023
E-commerce SEO is a technique used to gain more organic traffic to your online store by optimising it to appear higher on search results.
November 23, 2023
AI-generated content does exactly what it says on the tin. Content which is generated using Artificial Intelligence software. And with the recent rise in AI tools such as ChatGPT popping up left, right, and centre, you may be curious to dabble your fingers in a couple.
