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October 7, 2026
Quick question. When did you last leave a WhatsApp on read for three days? (Don’t answer that. I’ve seen your group chats.) Now open WhatsApp and look at your chat list. Go on, I’ll wait. There’s your mum, with a four-minute voice note. The group chat, 212 unread, because someone got engaged and someone else […]
October 4, 2026
I’m going to say something that’s going to annoy a lot of marketing agencies. Your funnel is probably three stages too short and one stage too pushy. Most of what gets sold to business owners as a “funnel” is a website, an Instagram grid, and a prayer. Traffic goes in one end, everyone crosses their […]
July 19, 2026
Okay, let’s talk about the thing everyone name-drops, and almost nobody actually explains: Instagram SEO. If you’re posting content into the void and hoping the right people find it, this is the post that changes that. Grab a coffee, this one’s a proper deep-dive. (Side note: I say “grab a coffee” and I genuinely mean […]
July 7, 2026
Quick question: When was the last time you actually scrolled past an AI-generated answer to click through to a website? Yeah. Thought so. Search as we know it is currently going through a massive reshuffling, and it’s changing right before our eyes. More than ever before, users are turning away from traditional articles and opting […]
Quick question. When did you last leave a WhatsApp on read for three days? (Don’t answer that. I’ve seen your group chats.) Now open WhatsApp and look at your chat list. Go on, I’ll wait. There’s your mum, with a four-minute voice note. The group chat, 212 unread, because someone got engaged and someone else […]
October 7, 2026
I’m going to say something that’s going to annoy a lot of marketing agencies. Your funnel is probably three stages too short and one stage too pushy. Most of what gets sold to business owners as a “funnel” is a website, an Instagram grid, and a prayer. Traffic goes in one end, everyone crosses their […]
October 4, 2026
Okay, let’s talk about the thing everyone name-drops, and almost nobody actually explains: Instagram SEO. If you’re posting content into the void and hoping the right people find it, this is the post that changes that. Grab a coffee, this one’s a proper deep-dive. (Side note: I say “grab a coffee” and I genuinely mean […]
July 19, 2026
Quick question: When was the last time you actually scrolled past an AI-generated answer to click through to a website? Yeah. Thought so. Search as we know it is currently going through a massive reshuffling, and it’s changing right before our eyes. More than ever before, users are turning away from traditional articles and opting […]
July 7, 2026
The skincare industry has seen some serious shifts lately, with brands prioritising their values more and more. Among these brands, Drunk Elephant is leading the charge. The brand has managed to successfully strike a chord with the Gen Alpha demographic and it’s not hard to see why. Their marketing game is point, their branding is […]
April 26, 2024
What Is A Virtual Assistant? Virtual Assistants, often referred to as VAs are independent contractors who handle a wide range of tasks for businesses, without ever stepping foot in the office. This reduces the need for office space and equipment. Whether you need someone to handle your emails, schedule your appointments, or even create engaging […]
April 3, 2024
Understanding Aesthetic Marketing: Aesthetic marketing requires the perfect mix of creativity and precision. Especially in the beauty and cosmetic enhancements industry, how you present your services or products can make or break customer decisions. A key aspect of marketing in this niche is to show how your treatments can completely transform someone’s look and confidence. […]
March 27, 2024
Blogger burnout is a term that many bloggers know all too well. It refers to that overwhelming feeling of being completely drained and uninspired after pouring your heart and soul into your blog for quite some time.
March 21, 2024
Marketing fails happen all the time. Whether it’s a typo on a social media caption or forgetting to add a section to a new blog post. These are small just small mistakes with easy fixes. However, some marketing fails can turn into full-blown PR crises. From insensitive ad campaigns to “WTF were they thinking” moments, […]
