I’m going to say something that’s going to annoy a lot of marketing agencies. Your funnel is probably three stages too short and one stage too pushy. Most of what gets sold to business owners as a “funnel” is a website, an Instagram grid, and a prayer. Traffic goes in one end, everyone crosses their […]

Okay, let’s talk about the thing everyone name-drops, and almost nobody actually explains: Instagram SEO. If you’re posting content into the void and hoping the right people find it, this is the post that changes that. Grab a coffee, this one’s a proper deep-dive. (Side note: I say “grab a coffee” and I genuinely mean […]

Quick question: When was the last time you actually scrolled past an AI-generated answer to click through to a website? Yeah. Thought so. Search as we know it is currently going through a massive reshuffling, and it’s changing right before our eyes. More than ever before, users are turning away from traditional articles and opting […]

The skincare industry has seen some serious shifts lately, with brands prioritising their values more and more. Among these brands, Drunk Elephant is leading the charge. The brand has managed to successfully strike a chord with the Gen Alpha demographic and it’s not hard to see why. Their marketing game is point, their branding is […]