What is Google PageSpeed Insights? When competing head-to-head with other websites for the attention of your audience, ensuring your website delivers a seamless user experience is critical. Users expect your website to load quickly, and slow load times can be a huge turn-off for visitors. It not only impacts how your users feel towards your […]
Marketing is important for any business, and having a budget to support your marketing strategies is even more important. Whether your business uses traditional marketing methods, keeps up with the latest trends, or has a unique formula, one thing’s for sure – more of that budget is likely heading towards digital marketing every year. Businesses […]
Virtual Assistants (VA) are known for offering specialised support to businesses and entrepreneurs. In order to be a thriving VA, the key lies in client acquisition. However, finding clients as a VA, especially when you’re just starting out can be extremely daunting. The perfect scenario would be clients just rolling in without you having to […]
2023 has been a year of innovation and new technologies when it comes to marketing. AI is everywhere, and brands are going all out with unique collaborations and strategies to keep us hooked. There were some brands in particular that went all out and completely owned the game with their marketing campaigns and left a […]
Ever feel like you have too much on your plate? From managing your team to growing your business you feel like you have to wear too many hats to keep up with your business. I feel you. However, you don’t have to be stuck in this never-ending cycle forever. With the rise of remote working, […]
Marketers often prioritise adding new content to their websites, believing that constantly churning out new content is the way to better marketing. However, that might not always be the case. The ultimate content marketing strategy isn’t solely centred around creating the next best content; it’s also about leveraging what you’ve already got. As it turns […]
Small businesses have a lot to gain from blogging. It’s a great way to connect with potential and current customers, as well as give your SEO a boost. You can also show off your expertise and prove your business as an industry expert. Blogging takes time so hang in there. You won’t reap the benefits […]
Readability is an important factor of SEO that people often ignore. It is a measure of how readable your content is to users. If your content is hard to read and gets people’s heads scratching, search engines may not be too keen on giving it a high rank in search results. On the flip side, […]
Social media is an incredible tool for businesses to boost their online presence. It’s practically free with a low barrier to entry making it the go-to marketing channel. However, while it’s an incredible tool to connect with your audience, there are many pitfalls that you may encounter. In this blog I’m here to talk about […]