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April 26, 2024
The skincare industry has seen some serious shifts lately, with brands prioritising their values more and more. Among these brands, Drunk Elephant is leading the charge. The brand has managed to successfully strike a chord with the Gen Alpha demographic and it’s not hard to see why. Their marketing game is point, their branding is […]
April 3, 2024
What Is A Virtual Assistant? Virtual Assistants, often referred to as VAs are independent contractors who handle a wide range of tasks for businesses, without ever stepping foot in the office. This reduces the need for office space and equipment. Whether you need someone to handle your emails, schedule your appointments, or even create engaging […]
March 27, 2024
Understanding Aesthetic Marketing: Aesthetic marketing requires the perfect mix of creativity and precision. Especially in the beauty and cosmetic enhancements industry, how you present your services or products can make or break customer decisions. A key aspect of marketing in this niche is to show how your treatments can completely transform someone’s look and confidence. […]
March 21, 2024
Blogger burnout is a term that many bloggers know all too well. It refers to that overwhelming feeling of being completely drained and uninspired after pouring your heart and soul into your blog for quite some time.
The skincare industry has seen some serious shifts lately, with brands prioritising their values more and more. Among these brands, Drunk Elephant is leading the charge. The brand has managed to successfully strike a chord with the Gen Alpha demographic and it’s not hard to see why. Their marketing game is point, their branding is […]
April 26, 2024
Understanding Aesthetic Marketing: Aesthetic marketing requires the perfect mix of creativity and precision. Especially in the beauty and cosmetic enhancements industry, how you present your services or products can make or break customer decisions. A key aspect of marketing in this niche is to show how your treatments can completely transform someone’s look and confidence. […]
March 27, 2024
Marketing fails happen all the time. Whether it’s a typo on a social media caption or forgetting to add a section to a new blog post. These are small just small mistakes with easy fixes. However, some marketing fails can turn into full-blown PR crises. From insensitive ad campaigns to “WTF were they thinking” moments, […]
March 15, 2024
As a Marketer, you probably find yourself juggling a bunch of tasks at once. Between crafting killer campaigns, analysing data, and staying on top of trends, staying organized is the name of the game. With so much on our plates and only 24 hours in a day (seriously, can we get a few extra hours, […]
March 2, 2024
What is Google PageSpeed Insights? When competing head-to-head with other websites for the attention of your audience, ensuring your website delivers a seamless user experience is critical. Users expect your website to load quickly, and slow load times can be a huge turn-off for visitors. It not only impacts how your users feel towards your […]
February 17, 2024
Marketing is important for any business, and having a budget to support your marketing strategies is even more important. Whether your business uses traditional marketing methods, keeps up with the latest trends, or has a unique formula, one thing’s for sure – more of that budget is likely heading towards digital marketing every year. Businesses […]
February 12, 2024
2023 has been a year of innovation and new technologies when it comes to marketing. AI is everywhere, and brands are going all out with unique collaborations and strategies to keep us hooked. There were some brands in particular that went all out and completely owned the game with their marketing campaigns and left a […]
December 27, 2023
Digital marketing is one of the most exciting and in-demand career fields today. It’s a field where you get to show off both your technical side as well as your creative side. It’s the perfect career choice for those who are interested in technology, but don’t want the standard IT role. As a marketer, you’ll […]
November 28, 2023
It is safe to say that Kim Kardashian has definitely made her mark in the fashion industry with her brand SKIMS. The fashion brand has turned into a powerhouse and is now a staple in many Gen-Z wardrobes. Her brand is known for redefining shapewear and setting the tone for inclusivity and body positivity. She […]
